When UAN approached us with the concept of the app that was being developed, we got a chance to explore more of 2D motion design, at the time to support the client with an awesome explainer. So we started right from scratch with rough script that got approved after a few changes and we clearly knew that it needs to be around a hero element that showcases its journey to be successful as an agent in the international education market. So we played around with circles , triangles squares and what not and came up with the story board as below, with two style frames. These got approved after two iterations and we started the design and animation together.
This project was nothing but fun and fulfilling, as we got a chance to revisit the roots of 2D motion design with some awesome line and sketchy animations.